Being the first to discover new, highly engaged Instagram accounts to promote what you do, can bring a great deal of value, but it takes a lot of time and energy to find them.

To make it easier for you, we will email you 10 new Instagram Influencers with under 20K followers and over 10% engagement, directly to your inbox, every week.


We are passionate about demystifying the practice of Social Media Influencer Marketing to help great content creators and entrepreneurs be successful and earn a living doing what they love to do.

Why do we value engagement data?

From our experience testing data-based influencer marketing at scale, we know that an Instagram account’s engagement rate is the most reliable and objective indicator of what percentage of it’s audience cares about the message being communicated. Hence, it’s the best first-measure indicator to evaluate its potential value. The higher the engagement, the higher the likelihood of a particular message resonating with its audience and driving traffic/sales/growth. You can read more about how we measure value here.

Why do we focus on new content creators?

We strongly believe that an Instagram account’s early growth stage is where the most value can be created for all parties involved. Not only is this the stage in which an Instagram’s following is generally more engaged, but it is also a period in which organic paid partnerships can have the biggest impact, helping content creators earn a living doing what they love to do.

We share this information so we can all make more informed choices about where we spend our money, and who we choose to partner with when it comes to social media promotion.


Eduardo Morales
Former Head of US Community Growth at @Depop, Eduardo helped develop a data-based social media promotion system that has facilitated small-scale partnerships with over one thousand influencers. Now, making a full-time living from his Instagram, @pinlord, Eduardo writes articles on Medium focused on giving people the knowledge and resources to grow and monetize their social media channels. He currently resides in Brooklyn, NY, living a blissful life with his awesome wife, Romany Pope.

Luis Iten
A Senior Software Engineer and blockchain enthusiast, Luis currently resides in Brooklyn, NY, and enjoys reading as many science fiction books as he can get his hands on.

If demystifying the practice of Social Media Influencer Marketing is something you're passionate about, get in touch! We're always looking for mindful, fun and passionate people to work with!


What are your needs, frustrations, questions and dreams regarding Social Media Influencer Marketing? How can we help you? Please get in touch at eduardo@discomint.com and let us know. Your feedback will help us build products that make the process a bit more fun, simple and effective for you :)


Are you in need of a specific type of Instagram Influencer search? Email us at eduardo@discomint.com and let us know what you're looking for. We might be able to help.


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PS: We’re working hard to make social media influencer marketing as fun, simple and effective for you as possible. If you have any questions, needs or general feedback on the topic, please get in touch at eduardo@discomint.com. We want to know how we can help!